When firms expand into global markets, they are faced with the choice of reducing costs and/or adapting to the local market. When high pressures exist to lower costs, companies should choose a __________ or __________ in order to compete in the global marketplace.

When firms expand into global markets, they are faced with the choice of reducing costs and/or adapting to the local market. When high pressures exist to lower costs, companies should choose a __________ or __________ in order to compete in the global marketplace. 




A. global strategy; transnational strategy

B. global strategy: multidomestic strategy

C. international strategy; multidomestic strategy

D. international strategy; transnational strategy



Answer: A


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